Our filtration systems remove impurities from your drinking water, so you can be confident that it's cleaner, healthier, and it smells and tastes better. Compared to tap water, filtration enhances not only your glass of drinking water, but also your tea, coffee, juices, mixed beverages, and cooking. Ideal Pure Water makes it easy to enjoy drinking water that's cool, clear, and consistently pure and gives you the peace of mind of knowing that your water is safe and clean.